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Pitching Accelerator: when, how, why and what
Item #: module8
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In this Accelerator you will:
- learn how to lead buyers to choose their Buying Decision Team;
- understand the buyer’s buying criteria and recognize who is a buyer;
- learn to help buyers prepare for a solution purchase;
- learn
to recognize when it’s time to pitch, and when they have not completed
their behind-the-scenes decision making that come before being ready to
purchase or resolve.
This Accelerator includes a lot of homework to help you learn how and when and why to pitch. It will also help you discern the differences between aiding the buying decision journey, and aiding the solution choice. Once buyers recognize how to go through their buying journey, they will need less of a pitch, or a different type of pitch, from you.